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Toyota wanted to communicate the availability of Toyota-backed resources that were focused on helping the West Dallas Community supporting their commitment.
Medium Giant and The Dallas Morning News asked the OAM team to produce impactful stories for Toyota capturing the value of partnerships with local organizations and community members. OAM focused on Toyota’s work improving education, workforce development, and neighborhood revitalization. The video pieces are now shared globally through various digital platforms including streaming at the OAM studios via Facebook Live.
The Facebook Live broadcast has reached more than 450,000 viewers to date. The work will serve as a powerful tool in Toyota’s efforts to build brand affinity, recruit the best and brightest, and inspire both individuals and other corporate citizens to focus on community.